Crafted in Italy, Worn Everywhere
Old World Craft. New World Cool.
Each pair of Friulane flats begins in the heart of Italy, where skilled artisans hand-cut and hand-stitch every shoe using time-honored techniques passed down through generations.
From rich velvets to eco-conscious soles, every detail is shaped by heritage — and reimagined for modern life.
The result? Footwear that doesn’t just look beautiful — it feels meaningful.
Customer Favorites
Mar Soreli
Tradizionale in Petrolio
Crafted with meticulous attention to detail, the plush cotton velvet upper offers a soft, indulgent feel, while the hand-stitched contrast detailing on the non-slip rubber sole showcases true artisanal craftsmanship. Designed in a classic round-toe, slip-on style, these timeless Friulana shoes bring both sophistication and practicality to your wardrobe.
Mar Soreli
Tradizionale Bicolor in Petrolio-Rosa
Whether you’re dressing up for an evening out, exploring a new city, or lounging in effortless style at home, these refined flats adapt beautifully to any occasion. Available in solid or two-tone color options, they complement any outfit with ease.
InnBamboo
O'Keeffe Bamboo Scarf
This pattern designed on a off white background is Inspired by O'Keeffe art. Born from the idea of combining Art and Nature these exclusive prints are designed and handcrafted in Florence, Italy on a light as air bamboo fiber fabric through sophisticated production processes in full respect of the Italian tradition. The result are scarves like works of art that dress every woman with elegance and sustainability.